A recent BloomReach survey found that 44% of all product searches began directly on Amazon compared with 34% starting with Google.  For online retailers, this highlights the importance of listing your products on multiple channels, and making it easy for your customers to buy directly from your website.

Geekwire Author Taylor Soper also quoted a BloomReach poll of 500 U.S. online retail marketers, finding that 44 percent “feared Amazon as their greatest threat.”

“Amazon has turned a slow-bleed of search engines’ and retailers’ e-commerce importance into a gushing wound,” Joelle Kaufman, head of marketing and partnerships for BloomReach, said in a statement. “Search engines like Google have done their part by making product discovery and search intuitive, convenient and seamless; but if retailers want to slow Amazon’s dominance, then they must integrate technology that creates frictionless experiences for their customers across channels. Amazon has a commanding lead, but retailer personalization and brand experiences can power a counterattack.”

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