Quickly Connect NetSuite to all your marketplaces and channels

NetSuite Integrations & Marketplace Connectors

Sellware firmly believes that any NetSuite Integration or Marketplace Connector should be simple, easy to use, and quick to set up. Unlike most other NetSuite Integrations, Sellware’s multi-channel marketplace tools can typically connect NetSuite to your Amazon, Walmart, and eBay marketplaces in a 30 minute screen-share session, without the need for a multi-week analysis, mapping, and consulting project.  

By leveraging the most commonly used NetSuite fields for orders, customers, inventory, and product management, we can greatly simplify the onboarding process, and focus more time on implementing a marketplace solution that meets your unique needs and workflows.

The following guide highlights the typical process to leverage Sellware for your NetSuite integration, as well as important features for the major marketplaces and ecommerce platforms we connect.

NetSuite Quickstart Overview

Connect NetSuite to Amazon

Connect NetSuite to Walmart

Connect NetSuite to eBay

Connect NetSuite to Shopify

Connect NetSuite to Magento

NetSuite Integration
NetSuite Screenshot

NetSuite Quickstart Overview

We have worked with a wide variety of NetSuite accounts, ranging from small marketplace sellers (NetSuite Limited Edition), to Fortune 500 publicly traded companies (NetSuite Enterprise Edition), and everything in between.  Over the years, we have developed a standardized NetSuite Integration Quickstart guide, consisting of a series of structured tasks and onboarding calls to –

  • Connect NetSuite to your existing marketplaces
  • Map the commonly required data elements for :
    •   Order management
    •   Item & inventory management
    •   Multi-channel price control
    •   Connecting to existing marketplace listings
    •   Originating new marketplace listings
    •   Centralized product data management
    •   Mapping of the usual mandatory marketplace fields via custitems, that are required to originating a new listing on each unique marketplace
  • Map incoming order fields to your Sales Orders, Customer Records, and Warehouse/Shipping departments.  This includes support for custom shipping designations and warehouse order prioritization, including:
    •   Standard shipping
    •   Expedited shipping
    •   Overnight shipping
    •   Amazon Seller Fulfilled Prime (Amazon SFP)
    •   International shipping
  • Standardize common NetSuite product images for use across all the marketplaces
  • Configure matrix items and kits for marketplace listings and linking
  • Connect rich HTML templates on eBay
  • Connect Netsuite to Amazon North America, EU & Pan EU marketplaces (supporting detailed Browse Node ID configurations)
  • Integrate NetSuite as the primary ERP channel to leverage SuiteCommerce, or any other major shopping cart like Magento, BigCommerce, Shopify Plus, and a variety of other PHP based solutions

Typical NetSuite integration points for Amazon, Walmart, and eBay


Import customer recordsImport marketplace sales ordersSynchronize inventory across channels
Synchronize item and product data across all channelsSynchronize fulfillment and shipping updates to all channelsConnect additional eCommerce platforms to Netsuite, like Shopify Plus, Magento, BigCommerce and others
Connect advanced warehouse management and logistics solutions like SkuVaultIntegrate Custom FTP or CSV data feeds from 3rd party partnersCustom NetSuite SuiteTalk, XML and custom API integrations
NetSuite Amazon Integration
NetSuite Custom Fields custitem

Connect NetSuite to Amazon

Sellware provides an Amazon NetSuite Integration for most of the major Amazon countries, including North America, Canada, Pan-EU, and Australia (Q3 2018).  Through a quick connection using your Amazon MWS credentials, and entering your NetSuite Suitetalk WebServices API, we will create a snapshot of your NetSuite product catalog in Sellware.  This connector will allow you to:

  • Link to your existing Amazon listings
  • Create new Amazon listings, or link to existing ASIN listings
  • Create new kit, bundle, or matrixed item listings
  • Import Amazon orders to NetSuite
  • Update order status and tracking between NetSuite and Amazon
  • Manage inventory across all channels
  • Differentiate Amazon FBA orders from other merchant filled order types
  • Originate new listings with Brand Exemptions, or using UPC EAN manufacturer information
  • Include search term keywords for improved listing performance
  • Find us on the Amazon Marketplace Appstore

Connect NetSuite to Walmart

Connecting NetSuite to your Walmart SellerCenter account can be quickly accomplished through our NetSuite Walmart Integration.  Once connected, you can use a variety of methods to begin listing on Walmart.

If you are using established GTIN (Global Trade Item Number – UPC, EAN, GTIN, ISBN and/or Manufacturer-MPN) you can typically leverage Sellware to connect to existings Walmart GTINs to begin listing your products.  For sellers with their own brands, that may the first one to create the GTIN listings on Walmart, you can augment your product data in Sellware, or use Walmart’s existing Excel listing templates to generate the new listings.

Once listed, Sellware can manage your Walmart channel to support the following functions –

  • Manage inventory levels between NetSuite and Walmart
  • Manage prices between NetSuite and Walmart, with support for custom prices and pricing rules
  • Import Walmart orders into NetSuite
  • Import Walmart customer records into NetSuite
  • Support for kits and matrix (parent child) listings in Walmart
  • Manage order notifications and shipping / tracking updates
  • Bulk updates to Walmart listings, prices, images, or product data when applicable
  • Support for shipping overrides and custom shipping templates (est. Q4 2018)
  • Map standard and custom NetSuite fields (custitem) to Walmart listings to create a single source for product data



Connect NetSuite to eBay

Connecting Netsuite to your eBay account can be quickly accomplished with our NetSuite eBay integration.  Once you grant application access to your Merchant Central account, Sellware will be able to import links to your existing eBay listings, and connect them to the existing SKUs in your NetSuite product catalog.

Once the NetSuite eBay integration is complete, you will be able to :

  • Link to existing eBay listings
  • Create new eBay listings
  • Create variation listings, and support NetSuite kits and bundles if implemented
  • Import eBay orders into NetSuite
  • Import eBay customer data into NetSuite
  • Manage inventory across all channels
  • Update order status and tracking between NetSuite and eBay
  • Enhance your eBay listings with optional attribute values mapped to your NetSuite custitem fields
  • Include search term keywords for improved listing performance
  • Enhanced listings with strikethrough pricing and MAP(Minimum Advertised Price) options
  • Support for centralized eBay Business Policy templates


Within our NetSuite eBay Integration, we are also able to leverage any custom rich-HTML templates that you may have created, and map NetSuite custitem fields into these eBay templates to standardize your product information to a single source.  Our eBay listing templates can also pull from your NetSuite fields and custitems, to populate eBay attributes, eBay Store categories and eBay Product Categories.  Support is provided for up to 13 images, and specific images can be set for parent-child variations in eBay, and linked back to common images in NetSuite.


For ease of eBay listing management, products can be assigned to various listing templates in Sellware, for rapid bulk updates within eBay. So whether you are updating a single eBay item, or tens of thousand of items, a template update can be triggered with a few mouse-clicks within Sellware when a full catalog update is required.


If you have any questions or comments on getting started with your NetSuite integration, don’t hesitate to contact us!  We would be happy to take you on a walkthrough of our solutions, to show you how to quickly connect NetSuite to Amazon, eBay, Walmart, or a wide variety of other platforms.

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